Eye for Winners, An: How I Built One of America's Great Businesses--And So Can You PDF - ePUB »In 1951, with $2,000 of wedding-gift money, Lillian Hochberg founded a mail-order business. Today, the Lillian Vernon Corporation ships more than $200 million worth of goods to a lifetime customer base of 18.6 million people.
This successful book is the first of its kind to tell the inside story of the mail-order catalog business and the secrets to its success. An Eye for Winners is also the highly personal story of Lillian Vernon's family's flight from Nazi Germany; her immigrant childhood; and her loves, marriages and children. Imbued with the same dynamism that has made Vernon one of this country's most-sought-after speakers, this inspirational and insightful book stands as a testament to the truth behind the American dream.